BRAND MANAGEMENT LEAD

Kembali

Aiming to drive Private Brand growth and ensure competitive positioning. Responsible for review, analyze, give recommendation, and implement the effective strategy, development, and performance tracking of private label brands within the portfolio.

Drive Private Brand Growth Conduct comprehensive analysis and reporting on the current state of private brand, offering actionable insights and recommendations
Examine external data and research to deliver data-driven strategic analysis for stakeholders
Evaluate competitor activities, promotions, and pricing strategies to provide strategic insights
Assess the competitiveness of private brand pricing and advise buyers on negotiation strategies with suppliers
Commercial/Promotion Planning
Build the strategy and proposed promotion activity calendar
Collaborate with buyers to develop NPD’s Go-to-market strategy and share the result, including post launch review analysis
Coordinate with cross function team to identify, track, and integrate promotion activities and initiatives
Analyze and deliver insights on private brand attributes, including design, packaging, claims compliance, and comparisons with national brands and other private brands
Develop and recommend initiatives to enhance private brand awareness, consideration, and customer loyalty
Review and propose strategies to improve market penetration of private brand categories based on thorough analysis