Media Activation Functional Specialist is responsible for supporting the end-to-end delivery of the Retail Media Management system implementation by ensuring business requirements are accurately translated into functional solutions, and that the system is delivered, tested, and adopted effectively.

The role acts as a key liaison between business, IT, and vendors to ensure alignment, solution quality, and successful implementation.

1. Requirements Gathering & Business Alignment Key result area

• Collaborate with stakeholders to understand business processes and define system requirements

• Translate business needs into clear functional specifications

• Ensure alignment across Media Activation, IT, and related functions • Completeness and clarity of requirement documentation

• Stakeholder validation and sign-off

• Minimal rework due to requirement gaps

2. System Design & Implementation Key result area

• Support system implementation in collaboration with IT and vendors

• Ensure system configuration aligns with agreed functional requirements

• Coordinate integration with existing systems • Timely delivery of assigned implementation scope

• Alignment of system configuration with business requirements

• Smooth coordination across stakeholders

3. Testing & Quality Assurance Key result area

• Prepare and execute test scenarios (UAT / functional testing)

• Identify, track, and follow up on system issues

• Ensure system readiness based on agreed functional scope • Testing coverage completeness

• Defect identification and resolution tracking

• Limited critical issues during live

4. Project Coordination & Stakeholder Communication Key result area

• Support planning, tracking, and coordination of project activities

• Act as liaison between business, IT, and vendors

• Facilitate discussions and follow up on key actions • Timely completion of assigned project milestones

• Effective communication across stakeholders

• Issue tracking and follow-up effectiveness

5. User Enablement & Documentation Key result area

• Prepare user guidance and system documentation

• Support transfer knowledge of system set-up and build design documentation

• Document processes, SOPs, and functional guidelines • Completeness and usability of documentation

• User readiness and adoption

• Reduction in user-related issues post implementation